Intel Partner Marketing Studio
Intel Partner Marketing Studio is a platform developed to replace three existing products, aimed at enhancing marketing collaboration between Intel and its partners.
Product type
App development
Project date
Nov 1, 2023
Project Duration
8 months
Intel Partner Marketing Studio is a comprehensive platform developed to replace three existing products that Intel and its partners have used for over 40 years. The platform is designed to enhance marketing collaboration, providing a unified solution that addresses user pain points and Intel's business needs. Working closely with the Portinos, RWest, and Goiar teams, the project included detailed mapping of current products and gathering valuable insights from the client and users.
Challenge faced
Long-Term Users: Users had been using the existing products for over 40 years, presenting a significant challenge in introducing a new platform.
Limited Information: I received a PDF with only 5 users in the middle of product development, limiting a comprehensive understanding of user needs.
Pre-existing Designs: I conducted user interviews when more than 90% of the UX screens were already ready, limiting the ability to make significant changes based on feedback.
Team Experience: I collaborated with a US team that lacked UX/UI experience, complicating the design phase.
Screenshots
Let’s Make Something Great Together!
